It starts with listening. We take the time to listen closely, not just to what you say, but to what sits underneath: the tone, the vision, the feeling you want to create in the world. This deep listening allows us to understand on a cellular level what your brand is and what your brand can become. From here, we collaborate with you to shape a clear strategy and explore multiple creative directions right from the start. This ensures alignment, clarity, and excitement — so there’s never any doubt about where we’re heading together.
Once the foundation is set, we open the door to creativity. This is where strategy and imagination merge. We experiment with visual languages, tone of voice, and design concepts, looking for the identity that feels not only fitting but extraordinary. Because we’ve listened deeply, we’re able to reflect back both what you want and what you need, sometimes even revealing insights you hadn’t yet put into words. This is a collaborative stage, where your input is central and where ideas evolve into a vision you truly recognise as your own.
Here, clarity becomes craft. We refine the chosen direction into a complete identity system — logo, typography, colours, imagery, and messaging — each element designed with precision, beauty, and purpose. Throughout, we keep you closely involved, making sure the process feels transparent and collaborative. The outcome is a brand identity that is not only perfectly executed but also deeply resonant: a brand that feels natural, authentic, and built to last.
Founded in Edinburgh, Cauldron is a creative agency for branding identity, storytelling, and visual harmony.
We love to keep our work broad:
Architecture/ Art and Culture/ Food and Drink/ Education/ Health/ Fitness/ Recruitment/ Fashion and Beauty/ Public Sector/ Leisure/ Non-Profit/ Publishing/ Events
Julian is Co-Founder and Strategy Director at Cauldron, where he leads creative development of brand projects across the UK and Australian markets. With a background in film, he directed and edited independent dramas that screened at major UK and Australian festivals, and collaborated with Fremantle Media on popular BBC television series. This foundation in storytelling informs his approach to design—combining strategic clarity with visual craft to create brands that are both commercially effective and culturally resonant.
