From the smallest touches to major brand shake-ups.

From the smallest touches to major brand shake-ups.

Creation

Establishes a new brand, business, or unit to pursue strategically valuable opportunities, building equity, differentiation, and long-term value.

Creation

Establishes a new brand, business, or unit to pursue strategically valuable opportunities, building equity, differentiation, and long-term value.

Creation

Establishes a new brand, business, or unit to pursue strategically valuable opportunities, building equity, differentiation, and long-term value.

Scale Up

Drives the next stage of growth, building on existing strengths to increase revenue and enhance market presence.

Scale Up

Drives the next stage of growth, building on existing strengths to increase revenue and enhance market presence.

Scale Up

Drives the next stage of growth, building on existing strengths to increase revenue and enhance market presence.

Expansion

Accelerates entry into new markets, categories, and geographies, expanding revenue, brand influence, and the value of your current equities.

Expansion

Accelerates entry into new markets, categories, and geographies, expanding revenue, brand influence, and the value of your current equities.

Expansion

Accelerates entry into new markets, categories, and geographies, expanding revenue, brand influence, and the value of your current equities.

Refresh

Modernises key aspects of your brand to increase relevance, expand audience reach, and safeguard essential equities.

Refresh

Modernises key aspects of your brand to increase relevance, expand audience reach, and safeguard essential equities.

Refresh

Modernises key aspects of your brand to increase relevance, expand audience reach, and safeguard essential equities.

Reposition

Adjusts your company’s category, offering, or brand direction in response to anticipated shifts or organisational evolution.

Reposition

Adjusts your company’s category, offering, or brand direction in response to anticipated shifts or organisational evolution.

Reposition

Adjusts your company’s category, offering, or brand direction in response to anticipated shifts or organisational evolution.

Merger

Blending two or more companies into one new super entity that's confident and cohesive.

Merger

Blending two or more companies into one new super entity that's confident and cohesive.

Merger

Blending two or more companies into one new super entity that's confident and cohesive.

Turnaround

restores underperforming businesses to health, rebuilding trust, strengthening perception, competitiveness and investment appeal.

Turnaround

restores underperforming businesses to health, rebuilding trust, strengthening perception, competitiveness and investment appeal.

Turnaround

restores underperforming businesses to health, rebuilding trust, strengthening perception, competitiveness and investment appeal.

Restructure

realigns your company’s offering, market space, or equities to stay ahead of shifting dynamics or organisational maturity.

Restructure

realigns your company’s offering, market space, or equities to stay ahead of shifting dynamics or organisational maturity.

Restructure

realigns your company’s offering, market space, or equities to stay ahead of shifting dynamics or organisational maturity.

Pivot

Reorients your key offering to capture significant capital in ways that are distinctive, defensible, and sustainable.

Pivot

Reorients your key offering to capture significant capital in ways that are distinctive, defensible, and sustainable.

Pivot

Reorients your key offering to capture significant capital in ways that are distinctive, defensible, and sustainable.

Image of Co-Founders, Julian Maguire and Ella Bugby, working on their computer
Image of Co-Founders, Julian Maguire and Ella Bugby, working on their computer
Photography of architectural shapes
Photography of architectural shapes
Image of black ripple textures
Image of black ripple textures
Name tag image "Branding that's Magnetic"
Name tag image "Branding that's Magnetic"
Name tag image "Branding that's Magnetic"

The fields
where we score

The fields
where we score

Brand Audit

Brand Audit

Creative Direction

Creative Direction

Verbal Identity

Verbal Identity

Visual Identity

Visual Identity

Packaging

Packaging

Marketing Strategy

Marketing Strategy

Digital Design

Digital Design

Print Design

Print Design

Why partner with us

Why partner with us

Rooted in optimism and driven by fresh thinking, we build brand identities that carry energy and clarity. Our work is not about decoration but direction—design that inspires confidence, sparks connection, and endures beyond trend.

Our design philosophy marries aesthetics, function, and human experience, resulting in digital encounters that are both seamless and visually compelling.

Collaboration sits at the heart of our practice: by engaging closely with each client, we craft solutions that not only reflect their vision but also extend the reach of their market ambition.